Secret South

ABOUT

In a move that reflects the evolving style and ethos of Secret Squirrel, the cult Sydney label has emerged under its new name Secret South.

Building on their reputation of making clothing women love to wear, Secret South is in essence a concise re-imagining of everything loved by fans.

“For us, Secret South is almost like Secret Squirrel’s stylish older sister. The label has really grown up over the years to be all about simple, modern covetable pieces. Whilst we loved the cute nostalgia of the old name, Secret South feels fresh and a little more grown up”.

This is a detail that has not gone unnoticed, with the label stocked in some of Australia’s leading boutiques.